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Are You Still Selling Features? Focus On Customer Benefits

One of the most powerful ways to increase the response of your website is to focus on the benefits your customers receive, rather than the features of your product or service.  W… http://www.webporter.com.au/blog/are-you-still-selling-features-focus-customer-benefits/

10 Design Elements To Increase Customer Responses On Your Site

Your business website takes a leading role in your Web Marketing Strategy because it is firstly where you drive online prospects and secondly where you want to generate sales or l… http://www.webporter.com.au/blog/10-design-elements-increase-customer-responses-your-site/

Web Marketing Strategy

The four key areas of our Web Marketing Strategy:

  • Attract Prospects - attracting visitors and ideal customers to your website is crucial to having a successful online strategy.
  • Capture Customers - all businesses should have a website that is designed to encourage responses from potential customers.
  • Nurture Customers - nurturing increases business sales and customers, gives more referrals and increases customer satisfaction.
  • Measure & Improve - measuring enables you to objectively see how your campaign is performing and make informed improvements.
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