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Website Writing That Increases Business Profits with Less Advertising

Many businesses invest all their marketing budget into online advertising and attracting visitors to their website. You have to invest money to make money, right? Yet, these sa… http://www.webporter.com.au/blog/website-writing-increases-business-profits-less-advertising/

Successful Online Marketing in the Information Age: 7 Reasons Consumers Read Pages of Information (Part 2)

Businesses today that continue ignoring the consumer's appetite for information do so at their own peril. If people are craving information then don’t just put up an online brochu… http://www.webporter.com.au/blog/successful-online-marketing-information-age-7-reasons-consumers-read-pages/

Successful Online Marketing in the Information Age: Do You Have a Shallow Business Website? (Part 1)

Some industries have been caught entirely off guard like a deer caught in the headlights. Many businesses are still yet to fully realise what this means. Heck, I even see many Int… http://www.webporter.com.au/blog/successful-online-marketing-information-age-shallow-business-website/

Are You Still Selling Features? Focus On Customer Benefits

One of the most powerful ways to increase the response of your website is to focus on the benefits your customers receive, rather than the features of your product or service.  W… http://www.webporter.com.au/blog/are-you-still-selling-features-focus-customer-benefits/

10 Design Elements To Increase Customer Responses On Your Site

Your business website takes a leading role in your Web Marketing Strategy because it is firstly where you drive online prospects and secondly where you want to generate sales or l… http://www.webporter.com.au/blog/10-design-elements-increase-customer-responses-your-site/

Web Marketing Strategy

The four key areas of our Web Marketing Strategy:

  • Attract Prospects - attracting visitors and ideal customers to your website is crucial to having a successful online strategy.
  • Capture Customers - all businesses should have a website that is designed to encourage responses from potential customers.
  • Nurture Customers - nurturing increases business sales and customers, gives more referrals and increases customer satisfaction.
  • Measure & Improve - measuring enables you to objectively see how your campaign is performing and make informed improvements.
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