Nurture Customers and Leads
Convert More Leads and Increase Customer Value Through Nurturing
Customer and lead nurturing is not something new or revolutionary.
We have all experienced high-pressure sales tactics some businesses use to try sell us something. In the opposite corner is lead nurturing which is about generating trust and appreciation over time.
The aim of nurturing is to produce customers who buy from you because they like you. By demonstrating a little care for them through a nurturing campaign, this ultimately results in their loyalty to your business, more referrals and increased business and sales.
Many businesses already use offline nurturing methods such as direct mail, providing gifts and rewards, or occasional check-ups via phone to try and ensure customers are happy and feel valued. Some are more effective and sincere than others.
Online nurturing may also make use of social media sites like Facebook, YouTube Twitter or online blogs. Email lends itself better to a more personal nurturing since you can address people by their names and even easily respond.
All these methods are great for building trust and professional credibility around your business. Effectively using a mix of methods is extremely powerful.
Benefits Of Nurturing Leads and Customers
Nurturing provides you with a huge competitive advantage over any rivals who don’t do it. Many simply do not even take advantage of online methods, many of which can be automated in a personal way. Some benefits you stand to receive include:
- increased sales and customers
- a higher percentage of leads converted into sales
- longer lasting customers who return to buy more
- strong loyalty to your business and more referrals
- a much healthier relationship between you and your customer.
Get More Customers Online
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