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Web Strategy Blog Articles

Many businesses invest all their marketing budget into online advertising and attracting visitors to their website. You have to invest money to make money, right?

Yet, these same business often overlook something that can save them thousands in online advertising and and/or increase their current online customers several times over.

Businesses today that continue ignoring the consumer's appetite for information do so at their own peril. If people are craving information then don’t just put up an online brochure of your business. Feed prospective customers information they will appreciate—beneficial information that educates and informs them about your industry.

Today, we live in the “Age of Information”. At no time in history has information been so readily accessible at our fingertips. I’m not just talking about our ability to read and be informed, but our ability view information in diverse media formats like video, audio and images across a range of devices at any time around the world.

Content Marketing Stripped Down

No sooner than TV networks began broadcasting did businesses start advertising through commercials. Short and entertaining jingles and songs were streamed straight into the homes of families everywhere in glorious black and white. 

One of the most powerful ways to increase the response of your website is to focus on the benefits your customers receive, rather than the features of your product or service. 

Web Marketing Strategy

The four key areas of our Web Marketing Strategy:

  • Attract Prospects - attracting visitors and ideal customers to your website is crucial to having a successful online strategy.
  • Capture Customers - all businesses should have a website that is designed to encourage responses from potential customers.
  • Nurture Customers - nurturing increases business sales and customers, gives more referrals and increases customer satisfaction.
  • Measure & Improve - measuring enables you to objectively see how your campaign is performing and make informed improvements.
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