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Your business website takes a leading role in your Web Marketing Strategy because it is firstly where you drive online prospects and secondly where you want to generate sales or leads.

The better your website is able to generate a response from visitors, the better it will perform to get you customers and increase profits. Don’t lose money on a website that is poorly designed to convert and generate responses.

Have you ever had the online experience where the ads of some business that you visited online seem to follow you around the Web? You appear unable to escape them.

Perhaps they ramped up their online advertising budget to now advertise everywhere? Chances are though that they are simply taking advantage of Google Remarketing.

When someone visits your website, how many potential customers just leave? Chances are, your business lost customers last month. Do you know how many were lost, who they were, why you lost them or which of your competitors they went to?

Have you ever met someone who only seems concerned with himself or herself? They will turn discussions into something about their life. They love to talk about and highlight all their achievements. You might even catch them looking at their reflections in windows.

"Oh, the vanity"—these people just know how make you feel important, right? 

Google tries to rank websites higher in its search results that it believe people will like more . It does this by looking at two important factors: content quality and popularity—if a website is linked to by others then such is a good sign that people liked and thought it relevant.

Links to your website from others (backlinks) are very important to successfully achieving good search rankings. This is why Google encourages website owners to build a natural backlink profile by creating great quality content that people want to link to.

Web Marketing Strategy

The four key areas of our Web Marketing Strategy:

  • Attract Prospects - attracting visitors and ideal customers to your website is crucial to having a successful online strategy.
  • Capture Customers - all businesses should have a website that is designed to encourage responses from potential customers.
  • Nurture Customers - nurturing increases business sales and customers, gives more referrals and increases customer satisfaction.
  • Measure & Improve - measuring enables you to objectively see how your campaign is performing and make informed improvements.
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