Web Strategy Blog Articles
Achieve "Natural" Google Rankings: Content Is King (Part 1)
Posted on Fri, 17 January 2014
Do you have a good idea of which search terms you wish to rank for? Want your website to be found naturally in Google without needing to pay for ad clicks?
Know What Your Customers Search For
Posted on Mon, 13 January 2014
With an active reach to 86% of Australians, Google is obviously important for increasing website visitors, and thus enquiries and sales.
Achieving high natural rankings in Google for search terms relevant to your business will give you greater exposure to your target customers.
How to be Found in Google: Two Methods
Posted on Tue, 7 January 2014
Many online sources state that "85% of Internet users find websites through search engines".
In Australia, over 88% of people use the Internet – that's over 19.5 million Internet users. (Internet Users in Oceania June 30, 2012, Internet World Stats)
According to StatCounter.com, Google holds 93% of the Australian search engine market. (Top 5 Search Engines in Australia from Aug 2012 to Aug 2013, StatCounter Global Stats).
Build Your Website and They'll Come. Oh Really?
Posted on Wed, 1 January 2014
You build a website because you want customers to find you. It seems obvious, you build a website then it needs to be findable to have a chance of getting in customers. If your website is built by a web designer, odds are it won't be found.