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Do you have a good idea of which search terms you wish to rank for? Want your website to be found naturally in Google without needing to pay for ad clicks? 

Know What Your Customers Search For

Posted on Mon, 13 January 2014

Google AU SearchWith an active reach to 86% of Australians, Google is obviously important for increasing website visitors, and thus enquiries and sales. 

Achieving high natural rankings in Google for search terms relevant to your business will give you greater exposure to your target customers. 

How to be Found in Google: Two Methods

Posted on Tue, 7 January 2014

Search Engine Market Share Australia (August 2013)

Many online sources state that "85% of Internet users find websites through search engines".

In Australia, over 88% of people use the Internet – that's over 19.5 million Internet users. (Internet Users in Oceania June 30, 2012, Internet World Stats)

According to StatCounter.com, Google holds 93% of the Australian search engine market. (Top 5 Search Engines in Australia from Aug 2012 to Aug 2013, StatCounter Global Stats).

Build Your Website and They'll Come. Oh Really?

Posted on Wed, 1 January 2014

You build a website because you want customers to find you. It seems obvious, you build a website then it needs to be findable to have a chance of getting in customers. If your website is built by a web designer, odds are it won't be found.

Web Marketing Strategy

The four key areas of our Web Marketing Strategy:

  • Attract Prospects - attracting visitors and ideal customers to your website is crucial to having a successful online strategy.
  • Capture Customers - all businesses should have a website that is designed to encourage responses from potential customers.
  • Nurture Customers - nurturing increases business sales and customers, gives more referrals and increases customer satisfaction.
  • Measure & Improve - measuring enables you to objectively see how your campaign is performing and make informed improvements.
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