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Successful Online Marketing in the Information Age: 7 Reasons Consumers Read Pages of Information (Part 2)

Businesses today that continue ignoring the consumer's appetite for information do so at their own peril. If people are craving information then don’t just put up an online brochu… https://www.webporter.com.au/blog/successful-online-marketing-information-age-7-reasons-consumers-read-pages/

Successful Online Marketing in the Information Age: Do You Have a Shallow Business Website? (Part 1)

Some industries have been caught entirely off guard like a deer caught in the headlights. Many businesses are still yet to fully realise what this means. Heck, I even see many Int… https://www.webporter.com.au/blog/successful-online-marketing-information-age-shallow-business-website/

What Is "Content Marketing"? Stripped Down and Dressed Up.

No sooner than TV networks began broadcasting did businesses start advertising through commercials. Short and entertaining jingles and songs were streamed straight into the homes of families everywhere in glorious black and white.
Content Marketing Stripped Down No sooner than TV networks began broadcasting did businesses start advertising through commercials. Short and entertaining jingles and songs were … https://www.webporter.com.au/blog/what-content-marketing/

Web Marketing Strategy

The four key areas of our Web Marketing Strategy:

  • Attract Prospects - attracting visitors and ideal customers to your website is crucial to having a successful online strategy.
  • Capture Customers - all businesses should have a website that is designed to encourage responses from potential customers.
  • Nurture Customers - nurturing increases business sales and customers, gives more referrals and increases customer satisfaction.
  • Measure & Improve - measuring enables you to objectively see how your campaign is performing and make informed improvements.
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