How to be Found in Google: Two Methods
Posted on Tue, 7 January 2014 by Scott Brisbane
Many online sources state that "85% of Internet users find websites through search engines".
In Australia, over 88% of people use the Internet – that's over 19.5 million Internet users. (Internet Users in Oceania June 30, 2012, Internet World Stats)
According to StatCounter.com, Google holds 93% of the Australian search engine market. (Top 5 Search Engines in Australia from Aug 2012 to Aug 2013, StatCounter Global Stats).
Doing the maths, that is an estimated 15 million Australian Internet users using Google's Search Engine.
With numbers like these, then being found on Google is an essential marketing element businesses can use to attract Australian customers.
To Pay Google, Or Not To Pay?
To be found in a Google search you generally have two options:
- Paid listings (AdWords/PPC): you pay Google on a per click basis to display your ads in their search results for specific searches.
- Organic listings (Web search optimisation): you work to increase the relevancy and authority of your website in Google so that it appears "naturally" on the first page of results for particular search terms.
If needing an immediate injection in customers then AdWords provides more instantaneous results. Being found organically in Google (without paying for ads) in our experiences provides businesses with the best long-term results.
While some professionals vouch for one over the other, for maximum exposure to your customers we encourage both methods. As long as you measure results to ensure your returns are greater than your expenses, then you can't go wrong.