Website Traffic and True Attraction
Attracting customers online means getting traffic (ideal prospects) to your website where they can enquire or make a purchase. A true attraction should meet the expectations of your visitors—providing them with what they need to prevent them immediately leaving.
Two Elements of Attracting Visitors
To attract potential customers to your website you need to crucial elements:
- Being found online – your business needs to be discoverable online when people search for you and products or services that you provide.
- Engaging your visitors – avoid meaningless information about yourself, and try to engage visitors with information that they will appreciate.
With being found online, there are many ways to achieve this. Having a website findable in Web search sites like Google is very important. Ideally, you want your website to be listed on page #1 for search terms that your ideal customer would search for.
Engaging your visitors might be a simple as providing information about your products and services. Publishing relevant and engaging information that deals with their questions is very important to keeping them onsite and also generating trust and appreciation.
Avoid Wasting Your Advertising
You don't want to waste money on advertising getting a person to your website to just have them leave. This is known in online marketing terms as a "bounce".
There will always be some visitors who mistakenly visit your website, but if real prospects "bounce” rather than contact you then you have a leaky business site that needs to be addressed.
Keep in mind Web searches like Google also like to reward websites with relevant information. So providing great content is win-win situation for both your customers and Google which ultimately translates into a win for your business and capturing new customers.
Get More Customers Online
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