Nurture Customers and Leads
Convert More Leads and Increase Customer Value Through Nurturing
Customer and lead nurturing is not something new or revolutionary.
We have all experienced high-pressure sales tactics some businesses use to try and sell to us. In the opposite corner is lead nurturing which is about generating trust and appreciation over time that results in a more natural sale.
The aim of nurturing is to produce customers who buy from you because they like you. By demonstrating a little care for them through a nurturing campaign, this ultimately results in their loyalty to your business, more referrals and increased business and sales.
Different Lead Nurturing Channels
Many businesses already use offline channels to nurture including direct mail, providing gifts and rewards, or occasional check-ups via phone to ensure customers are happy and valued. Some businesses are more effective and sincere at this than others.
Online nurturing may make use of social media sites like Facebook, Twitter, YouTube videos and online blogs. Well-planned email marketing campaigns lend themselves well to a more personal approach since you can address people by their names. They can also be automated to a large degree, but still also allow for correspondence should a customer respond.
All these methods are great for building trust and professional credibility around your business. Effectively using a mix of methods is extremely powerful.
Benefits Of Nurturing Leads And Customers
Nurturing provides you with a huge competitive advantage over any rivals who don’t do it. Many do not even take full advantage of online methods many of which can be largely automated in a personal way. Some benefits you stand to receive include:
- increased sales and customers
- a higher percentage of leads converted into sales
- longer lasting customers who return to buy more
- strong loyalty to your business and more referrals
- a much healthier relationship between you and your customer.
Get More Customers Online
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